Swarovski has unveiled its dazzling Holiday 2024 campaign, titled 'Party of Dreams', featuring Global Brand Ambassador Ariana Grande. Captured by renowned photographers Mert and Marcus and directed by Christian Breslauer, the campaign brings to life a glamorous holiday celebration crafted by Swarovski’s Global Creative Director Giovanna Engelbert.
In this spirited campaign, Ariana steps into a vibrant nightclub adorned with Swarovski’s signature colours, embodying the brand's elegance and festive spirit. As she moves through the venue, styled in radiant pieces from Swarovski’s Millenia and Matrix Crash collections, Grande encounters an eclectic crowd of guests, each dazzling in Swarovski jewels and couture pieces, channelling iconic partygoers of different eras. This stylish gathering celebrates individuality, self-expression, and inclusivity, unified by the sparkle of Swarovski crystals.
Engelbert shared her excitement about the campaign: “Creating 'Party of Dreams' with Ariana Grande was a joy. This project fulfilled a long-held vision, blending creativity, pop culture, and a love for glamour in the most vibrant way. The festive energy of Swarovski shines through every detail.”
Grande also reflected on the campaign’s joyful essence, stating, “Dancing at the 'Party of Dreams' was unforgettable. The festive spirit, surrounded by glamour and Swarovski’s iconic sparkle, was electric. It’s an honour to bring this joy to the holiday season with Swarovski.”
The 'Party of Dreams' campaign is live across TV, print, digital, and Out-of-Home platforms, celebrating Swarovski’s festive spirit worldwide.
