KGK Group recently expanded to Dubai with the launch of the new website and mobile app for KGK Diamonds, following the platform’s successful debut in India. Since the launch of the website and mobile app in India four months ago, KGK Diamonds has experienced a remarkable ten-fold increase in user adoption compared to its previous online platform.
Both digital platforms offer an intuitive interface that allows for easy navigation, detailed product information, and the ability to view each diamond’s specific characteristics via high-quality visuals, including photos and videos. Intuitive filters enable users to sort and compare stones, providing a comprehensive and user-friendly buying experience.
Sandeep Kothari, Managing Director of KGK Group, commented, “The positive response in India has reinforced our confidence in expanding to Dubai. This move will enhance our international buyers’ experience by giving them access to an expanded inventory, setting new standards for digital engagement and service in the global diamond trade.”
The KGK Diamonds website and mobile app are now live in India, and the Dubai version has been launched as well. Following this, KGK Diamonds is set to expand its digital presence further with a phased rollout in strategic locations, including Antwerp in November and New York in January. This phased expansion aligns with the group’s long-term strategy to digitalise and integrate all its global inventory while standardising policies worldwide, ensuring a more consistent experience for buyers.
The URL of the new website is kgkdiamonds.com
