UAE’s leading natural diamond jewellery brand Jawhara has been an industry pioneer with all their initiatives. Their two-year-long partnership with Natural Diamond Council (NDC) has helped establish their authority amongst discerning consumers in the region, and their latest venture furthers their vision towards transparency, by educating and empowering the Jawhara sales team with tools to upsell, upskill, and increase their natural diamond sales.
In collaboration with the NDC, the world’s authoritative resource on natural diamonds, Jawhara has celebrated special moments of their consumer’s lives via brand campaigns both in-store and outside, disseminated facts and dispelled myths to offer the right information to consumers and showcased design quality and exquisite craftsmanship for key occasions. The two brands have leveraged their combined strengths to meet the common goal of creating transparency, building desire and ensuring that consumers are aware about the values of inherent qualities of natural diamonds.
The NDC team is well versed to pass on the right tools, and knowledge, around this miracle of nature to strengthen Jawhara’s relationship with their customers. This month’s initiative is a special session where NDC will train key sales staff from Jawhara about what truly sets a diamond apart and makes it real, rare and responsible.
Speaking on this initiative, Tawhid Abdullah, CEO Jawhara Jewellery said ''At Jawhara Jewellery, we understand the idea that goes beyond simply offering exceptional service, it is the foundation upon which we build meaningful connections with our customers.
By deeply understanding the diverse preferences, cultural differences, and evolving trends in the jewellery industry, we empower our team to deliver a truly personalized and memorable experience, ensuring every client finds a piece that resonates with their unique style and story.''
NDC is a not-for-profit industry body that works to build consumer desire for natural diamonds, while focusing on easy access to the right knowledge and educational tools for both consumers and the trade. NDC has recently launched a free e-learning platform for everyone in the natural diamond industry. The organization has already conducted multiple sessions, with key retailers across various regions of India and at larger industry forums, to help retailers build consumer confidence in rare and real natural diamonds.
All Jawhara diamond jewellery is 100% natural, and they continue to support NDC in all their initiatives. Both organizations have worked closely to promote transparency, and enhance consumer confidence in this luxury product. This curated session is the first ever initiative in the UAE, and Jawhara is leading the way to ensure that their staff transfers the same ethics, integrity and values of the modern diamond industry that resonate with today’s consumers.
