With just under 11 weeks remaining until the 2024 CIBJO Congress in Shanghai, China, the first pre-congress Special Report has been unveiled, shedding light on the pivotal role of the jewellery industry in championing universal values such as love, friendship, and peace. The report, prepared by the CIBJO Marketing and Education Commission under the leadership of Jonathan Kendall, outlines the necessary steps to ensure that jewellery continues to symbolize these timeless ideals.
“As we navigate the intersection of tradition and modernity, the significance of the jewellery industry in expressing and fostering these universal values has never been more crucial,” Kendall writes in the report. He emphasizes that in a world where messages can be fleeting, the enduring nature of jewellery offers a consistent reminder of the deeper connections that unite humanity. "Jewelry invites us to see beyond its glittering surface, revealing a profound link to the values that bind us together."
To address this evolving challenge, Kendall highlights the necessity for the industry to innovate and create iconic pieces that resonate with contemporary consumers while embodying the sentiments of love and peace. “In an era where symbols carry profound meaning, the jewellery industry stands at a unique juncture,” Kendall notes. “We have the opportunity to design statement pieces that encapsulate global peace and harmony. This endeavor requires not just creativity and craftsmanship, but also a deep understanding of the universal symbols that echo humanity’s aspirations for unity.”
However, Kendall stresses that innovation alone is not sufficient. From a marketing standpoint, a comprehensive strategy that effectively integrates modern digital platforms with traditional media is essential. “The ultimate goal of our marketing efforts should not merely be to sell jewellery but to invite consumers to join a global movement towards love and peace,” he asserts.
The report also underscores the importance of ethical integrity within the jewellery industry. “Through conscious practices and meaningful engagement, our industry can contribute to a legacy of positive change,” Kendall writes. “The true value of jewellery lies not only in its beauty but in the impact it has on the world, both internally and externally.”
As the CIBJO Congress approaches, this Special Report sets the stage for deeper discussions on how the jewellery industry can continue to play a vital role in promoting and embodying the best of humanity.
