Available in select stores in the country, the necklace is inspired by the traditional Indian Mangalsutra and is designed to symbolise eternal bonds.
“The Bvlgari Mangalsutra sautoir necklace beautifully blends our Roman heritage with Indian traditions,” said Bvlgari CEO Jean-Christophe Babin in a press release. “This piece showcases our dedication to honouring diverse cultures and also highlights our commitment to modern elegance. We are thrilled to present this second exclusive creation, which celebrates both Bvlgari’s timeless charm and the dynamic spirit of contemporary Indian women. We take great pleasure in catering to our Indian audience, creating designs that resonate with local traditions while enhancing our global vision of luxury and sophistication.”
The launch follows on from Bvlgari’s first ever Mangalsutra necklace which it launched in 2021 with a corresponding campaign starring its global ambassador, actor Priyanka Chopra Jonas. This season, Bvlgari has debuted its second take on the Mangalsutra, rendered in rose gold and set with black onyx inserts.
Lit by pavé diamonds, the necklace mixes festive sparkle with modern minimalism. Onyx beads have been chosen to pay homage to local traditions and the Mangalsutra is designed to be styled with ethnic, fusion, and western wear for the modern Indian woman.
