At just 27, Hadid continues to dominate the fashion world with her iconic style and entrepreneurial success. The new campaign spotlights Chopard's 'Ice Cube' jewellery collection, perfectly capturing the synergy between the model’s minimalist elegance and the collection’s refined designs.
Chopard’s 'Ice Cube' collection, known for its geometric precision and understated sophistication, aligns seamlessly with Hadid’s signature style. Often seen in sleek, minimalist outfits, Hadid lets her accessories take center stage, a quality that makes her the ideal face for the 'Ice Cube' line. The collection, first introduced in 1999, is celebrated for its simplicity and the way its cubic forms catch and reflect light.
In the campaign, British photographer Charlotte Wales creates a mesmerizing urban backdrop, using light to highlight the jewellery’s geometric perfection. The “Sculpted by Light” theme accentuates the brilliance of the Ice Cube pieces, harmonizing with Hadid’s natural elegance in an abstract, night-time cityscape.
Chopard’s co-president and artistic director, Caroline Scheufele, praised Hadid, saying her beauty and sophistication perfectly complement the timeless appeal of the 'Ice Cube' collection. With its focus on clean lines and pure forms, the jewellery is designed to emphasize simplicity and lasting beauty — values embodied both by the collection and Chopard’s newest ambassador.
