Ariana Grande Named Swarovski's New Brand Ambassador

Austria-based crystal and jewellery company Swarovski has announced that US pop sensation Ariana Grande, aged 31, will be the face of its upcoming holiday campaign
Ariana Grande Named Swarovski's New Brand Ambassador
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The Grammy-winning singer, songwriter, and actress has been chosen by Swarovski for her powerful influence on inclusivity and empowerment.

Swarovski, which reported a significant sales increase of $1.99 billion in 2023, hailed Grande as a "true style icon" and emphasized her ability to represent their values of creativity and unapologetic self-expression.

“I am thrilled to be Swarovski’s Brand Ambassador,” said Grande in a statement. “It’s an honour to represent a house that shares my passion for creativity, pushes the boundaries beyond the world of jewellery, and promotes values of unapologetic self-expression. I cannot wait to embark on this journey and to inspire others to embrace their own unique sparkle.”

The collaboration will commence with a holiday campaign later this year. Swarovski's global creative director, Giovanna Engelbert, expressed enthusiasm about the partnership, stating: “Ariana’s charisma and positive energy resonate with Swarovski’s essence of bringing joy to the world and I am thrilled that she is joining us as Brand Ambassador.”

Grande's appointment signifies Swarovski's commitment to blending celebrity influence with their brand values, aiming to captivate a global audience with their upcoming campaigns under Grande's ambassadorship.

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