Chow Tai Fook signs exclusive distributorship agreement with Aaron Shum Jewelry

Leading jewellery retail entity Chow Tai Fook Jewellery Group Limited signed an agreement with Aaron Shum Jewelry Limited, towards exclusive distributorship in Greater China region. The agreement was signed on March 5 at the Hong Kong Exhibition and Conference Centre, by Mr Kent Wong, Managing Director of Chow Tai Fook Jewellery Group Limited and Mr Aaron Shum, President of Aaron Shum Jewelry Group; followed by a ribbon-cutting ceremony jointly officiated by Mr Peter Suen, Executive Director of Chow Tai Fook Jewellery Group Limited.

The partnership entails Chow Tai Fook to launch a new diamond collection in Aaron Shum Jewelry’s innovative patented Coronet design in Hong Kong, the Mainland of China, Macau and Taiwan.

The Coronet Solitaire is the flagship brand of Aaron Shum Jewelry, which has gained popularity across the world. Chow Tai Fook Managing Director Kent Wong said, “Through our extensive retail network, the new collection could penetrate into the entire Greater China market swiftly. We are very confident that the new products will be well received by the market.” He further added that this partnership compliments his company’s focus on stringent partner selection criteria, high quality standards and a diverse product portfolio.

Aaron Shum Jewelry President Aaron Shum said, “As an original Hong Kong design, I am very honoured that with Chow Tai Fook’s extensive retail network of over 2,000 points of sales, more and more Chinese and Asian people have the chance to buy and enjoy our worldwide patented brand Coronet Solitaire. It brings a great step closer to our dream that Coronet Solitaire can be bought locally and globally every day and everywhere.” To debut the launch of the new product collection, a series of advertising and promotional initiatives in the pipeline will be rolled out across different media channels soon.