India’s first luxury portal launched

The very first Indian online portal dedicated to the Indian luxury market was launched recently, and can be accessed at www.luxurionworld.com., and as it proclaims on the website, it is India’s Tryst With Luxury.

Positioned as a brand-oriented site, the portal operates on the luxury and e-commerce industry format in India, which according to Mr. Vinod Gupta, is growing. “The luxury industry and e-commerce industry are both on their growth trajectory in India. While the luxury market grew by a healthy 20 percent during 2010, the online shopping industry registered a phenomenal growth of almost 100 percent. By 2013, it is predicted that 39 million users will do online transactions, growing from the current eight million users. This augurs very well for www.luxurionworld.com. We are convinced that we are the right product at the right time,” concludes Mr. Gupta.

This portal is a source for over 3000 premium products and 75 exclusive brands, in categories like premium art and luxury services, high-end branded products. Three shopping zone classifications are offered: Indian luxury, Global luxury and Luxury Services and there is always a guarantee of fresh stock availability. Each segment is dedicated to chosen products and art forms: the Indian luxury segment offers Accessories, Apparels, Art, Craftsmen of India, Home & Office Décor and Jewellery products, the Global Shop, offers products from the stable of international brands like Jaguar, Diesel, Victorinox Swiss Army, Timberland and David Beckham, and also includes a retail range by MET Museum of Art in New York. The services category, includes luxury havens, spa and salon services and is being developed further to offer services ranging from private jets and yacht charters to other exclusive lifestyle experiences.

The website also offers knowledge on luxury, as Mr. Gupta adds, “it engages visitors with the latest buzz in the world of luxury and offers trivia and snippets in its blog segment. The art section is another unique aspect of the site. www.luxurionworld.com is perhaps the only e-commerce portal to have a dedicated tie up with leading art galleries and artists.” says Mr. Vinod Gupta.