Amrapali showcases Panna collection at IIJW 2012

Leading jewellery house Amrapali showcased its Panna collection on the ramp at the IIJW 2012. The collection is a narrative of the creative expressions with emeralds, and has been crafted in association with mining company Gemfields.

Showcasing this creation, Bollywood actor Abhay Deol and Bollywood actress Nargis Fakhri walked the ramp for Amrapali as showstoppers. The ramp show depicted models as Persian warriors, symbolising strength, power, courage and energy of the emerald. The collection included intricate cuffs, necklaces and chandelier earrings, designed with a distinct Indian aesthetic appeal, a trend which is growing in appeal in western jewellery houses. Also, unquestionable craftsmanship and unparalleled design defined the collection.

Mr. Tarang Arora, Designer and Head of International Operations said, “Continuing our long-standing association, we are proud to be part of the third edition of India International Jewellery Week. We are also delighted to announce that our collection showcased this season, has been in affiliation with Gemfields using ethical emeralds sourced by them.” The collaboration with ethical coloured gemstone company Gemfields adds superiority to the creativity in the collection. Gemfields pride themselves on ensuring all the coloured gemstones in their portfolio are brought from mine to market in an ethical and transparent manner. Ian Harebottle - CEO, Gemfields comments: “Gemfields, as innovators in our sector, looks to partner with like-minded companies. Amrapali are leading the way with their contemporary and fresh approach to jewellery design and we are delighted to be able to see our ethical emeralds showcased in such a striking way and featured in Amrapali’s distinctive collection at this year’s IIJW.”

Spotted at the show were celebrities Ila Arun, Masaba Gupta, Devita Saraf, Reshma and Suleman Merchant, amongst others.