Rajesh export announces launch of ‘Laabh Jewellers’

Rajesh Exports Limited has set up jewellery manufacturing facility at Whitefield, Bangalore on January 16, 2007 under the name of ‘Laabh jewellers’.

REL started its manufacturing activity in the year 1990, with a clear objective of organizing gold jewellery manufacturing in India. It has taken sixteen years of intense learning process by utilizing the best infrastructure to understand the finer aspects of jewellery manufacturing and achieve the ability to produce and deliver the world’s finest and consistent gold jewellery.

REL is trying to set right the anomalies in the Indian gold jewellery market by launching its retail stores across India. The stores are being launched under the brand name of “LAABH JEWELLERS”, which would carry Indian jewellery of the highest design consistency, absolute guarantee in terms of gold purity and at a fair and an affordable price.

Before embarking on retailing REL conducted a detailed survey with regard to the consumer preferences and concerns across the country. Based on the survey results, REL designed a range of 3000 items with the finest designers of the country.

The R&D team of REL has done minute research and developed fittings and findings which ensure comfortable and long lasting fit of the jewellery. Emphasis has been placed by the R&D team on developing the finest finish with unique features.