Graff as top jeweller in United Brands' survey

Graff features as the top jewellery brand in the premium category and Tolkowsky as the top diamond brand worldwide, in a list of 2011’s top 10 leading brand of jewellery, diamonds and watches worldwide, complied and published by United Brands LLC, a US based management and consulting firm. The list compiles the leading jewellery brands across various categories including :

JEWELLERY

Top 10 Jewelry Brands - Premium Luxury – Graff; Cartier; Harry Winston; Van Cleef & Arpels; Chopard; Fred Leighton; Piaget; Boucheron; Bvlguri and David Webb. Graff also heads the list of top 10 jewellery brands – Important Diamonds category followed by Harry Winston; Cartier; Tiffany & Co.; Leviev; DeBeers; Pluczenik; Dehres; Steinmetz; Mouawad.

Cartier heads the list of top 10 Jewelry Brands – Luxury category. Tiffany & Co. assumes second place. The top 10 Jewelry Brands - Fashion Design saw Roberto Coin leading, followed by David Yurman; Kwiat; Marco Bicego; H. Stern; Zorab Creation; Oscar de la Renta; Aaron Basha; Levian; Kabana. In the category of Bridal Design, Neil Lane was leading; followed by Tacori; Simon G; Christopher Design; Scott K; Ritani; Verragio; Michael Beaudry; Jeff Cooper and A. Jaffe.

The list of leading names in New Collection includes: Ivanka Trump; NBA Diamond Jewelry; T Tahari; Love Universe; Tiffany Locks; Oscar de la Renta; Ippolita Turquoise; Manolo Blahnik Tous; Louis Vuitton and Di Modolo.

Top 10 Jewelry Brands - Best Entry Level – Pandora; Tous; Tiffany & Co.; Swarovski; Rebecca; Coach; Crislu; Links of London; Kenneth Jay Lane and Lagos.

DIAMONDS

The top 10 diamond brands : Tolkowsky; Lucida; Leo; Botswana; Lazare; Crisscut; Hearts on Fire; Lili; Canadian and Cento. The Top 10 diamond cuts include - Round Brilliant; Princess; Cushion; Asscher; Radiant; Emerald; Oval; Pear; Marquise and Heart.

WATCHES

Top 10 watch brands – super premium include - Patek Philippe; Vacheron Constantin; A. Lange & Sohne; Dubey & Schaldenbrand; Jaeger-LeCoultre; Richard Mille; Carl F. Bucherer; Ulysse Nardin; Breguet and Harry Winston. The Top 10 watch brands – Luxury - include – Rolex; Cartier; Audemars Piguet; IWC; Chronoswiss; Blancpain; Corum; Glashutte; Breitling and Roger Dubuis. Top 10 Watch Brands – Diamond include Cartier; Franck Muller; Jacob & Co; De Grisogono; Vacheron Constantin; Bedat & Co; Harry Winston; Piaget; Hublot and Dior.

Top 10 Watch Brands – Best Fashion Design include - Ralph Lauren; Chanel; Panerai; Louis Vuitton; Pierre Kunz; Delaneau; Bell & Ross; Tag Heuer; Omega and Movado. The Top 10 Watch Brands – Best Entry Level include - Michael Kors; Tissot; TW Steel; Citizen; Seiko; Bulova; Fossil; D & G; Diesel and Invicta.

The survey was conducted by executives, consultants and affiliates of United Brands. The rankings were based on product quality, design, performance, value, consumer recognition, brand differentiation and marketing effectiveness.