Katrina Kaif launches Nakshatra Vivaah collection

Bollywood actress Katrina Kaif, launched the Nakshatra Vivaah collection, which is an extension of the leading diamond jewellery brand Nakshatra. The actress was accompanied by Mehul Choksi, CMD Gitanjali Group at the launch event, where the brand’s new advertising campaign was also introduced. The campaign emphasises upon the brand’s deeper association with divine luck.

The creative inspiration behind the collection and the campaign is drawn from ancient Indian texts, where a diamond is referred to as vajra (lightning, the weapon of Indra) believed to offer protection from fire, poison and evil spirits. It also draws from the mythology of the ‘Saptharishi Mandalam’ Nakshatra and how the wearer of the traditional seven stone diamond floral formation (based on the sacred geometry of this constellation), invokes the divine luck drawn from them.

“Today’s Indian bride wants to be modern and traditional at the same time. We have created the new Vivaah collection from Nakshatra to suit her needs. Each piece has a unique contemporary look, but is also based on the seven stone floral cluster which is considered in Indian mythology to be a symbol of Divine Luck,” said Mr Choksi.

Katrina Kaif says, “Diamonds are a unique gemstone, and have a very special place in the hearts of most Indian women. And the much loved floral pattern that inspires the designs in this collection adds both beauty and good luck. I believe that every Indian bride would really love to have jewellery set like this for her special day.”

Nakshatra, India’s most popular and leading diamond Jewellery brand has been nominated as a Superbrand in 2009. It speaks of celestial splendour, purity, power and beauty and feminine mystique.