Antwerp Diamond Bourse to launch by-invitation-only diamond trade fair

The 105-year-old Antwerp Diamond Bourse – Beurs voor Diamanthandel – is holding an exclusive, by-invitation only diamond trade fair in the bourse-trading hall from 7th to 9th February 2010. The fair will feature 43 leading Antwerp diamond firms and offers the widest possible range of polished diamonds to an exclusive group of diamond buyers, who are selected from a list of high-end, European jewellery firms.

Around 120 international diamond buyers from the European community are invited to the fair, which is sponsored by Antwerp World Diamond Centre (AWDC). While some of invitees have done in Antwerp in the past, many of them are visiting the city for the first time.Antwerp Diamond Bourse President Artur Beller quotes, “By temporarily converting our historical trading floor into an exclusively designed exhibition hall, we are introducing these buyers to an unparalleled choice of goods, from Antwerp, the global diamond powerhouse of the 21st century.”

Preparation for the Antwerp Diamond Trade Fair began more than two years ago. The Bourse believes it necessary for the bourse members to become part of the growing number of invitation-only exhibitions aimed at high-end diamond, gem and jewellery buyers. Raphel Rubin, who serves on the Antwerp Diamond Trade Fair organizing committee says, “We realized that under our own brand - the brand of the Antwerp Diamond Bourse which has been operating for more than a century - we could very well take the same route. We have a very wide variety of products, we are holding the show at a fantastic venue, and have access to an extensive database of clients. Altogether, this makes the format of the Antwerp Diamond Trade Fair a unique marketing opportunity."