Forevermark has launched a Forevermark Consumer Website, namely www.Forevermark.com. The website has been designed to update consumers about the concept of Forevermark, various promotional activities through - Forevermark Story video, Register My Diamond pages, a sneak preview of three key approaches of the Forevermark launch advertising campaign – Quality, Precious Moments and My Diamond, which will start appearing from this month in Chinese titles. Also, exclusive segments in the website include behind the scenes video, watch renowned photographer Mikael Janssen at work. Also included is a talk by Vodafone McLaren Mercedes Team driver and new F1 World Champion, Lewis Hamilton about the Forevermark bespoke 18 carat white gold and titanium Forevermark ring presented to him by Steinmetz to mark the 2008 Monaco Grand Prix.
Dominic Brand, Worldwide Marketing Director Forevermark added, “ www.Forevermark.com will continue to evolve in the weeks and months to come. For instance, we will shortly be adding individual homepages for each of our jewellery partners - so that they can showcase their Forevermark jewellery designs and give store location and event details.”
The website will deliver a footage of the Ponahalo Diamonds - two emerald-cut diamonds of 102.11 and 70.87 carats, respectively also the largest Forevermark diamonds in the world being sold at Christie’s New York Jewels Sale.
Francois Delage, Chief Executive Officer Forevermark commented, www.Forevermark.com is at the forefront of our Forevermark integrated marketing strategy – so, all activities on the brand will be reflected on the website in the most immersive and interactive way possible.”
Further immediate developments on the website include a flash version of the website to ensure maximum interactivity in addition to other videos and “never before seen” photographs.
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