AGS mkaes available DQCs through telephone booking

The American Gem Society has now made it easier for the trade to obtain the Diamond Quality™ Certificate (DQC), the industry’s premier diamond certificate in a more hassle free and less restrictive manner. The DQC pairs with AGS Laboratories’ flagship Diamond Quality™ Document (DQD), allows jewellers the freedom to imprint their personal guarantee on a diamond with their signature.

Unlike previously, when the AGS members were required to submit their request for a DQC when sending a diamond for grading, or resubmitting it later, the DQC is now available with only a phone call. “If you’d like to supplement your Diamond Quality Document with a Certificate, simply call AGS Laboratories™ and request it,” says Ruth Batson, executive director and CEO of the American Gem Society. “We’ve already captured much of the information that’s unique to a DQC, so we can get it back to you on the sales floor much faster.”

According to Batson, the DQC is one more way for the Society to provide value to its members. “The beauty of this is that it really, truly certifies a diamond,” says Frank Ragsdale, owner of Jolly’s Jewelers and Silversmiths. “Show your client a beautiful diamond, show them the benefits of confirming the beauty of that diamond with a grading report that is only available to American Gem Society jewellers, and I guarantee the margins on your diamonds will increase,” says Mark Moeller, president of the American Gem Society and owner of Minnesota’s R.F. Moeller Jeweler.

The DQC was introduced in April 2007, and contains features that complement the grading and identification information on the DQD. The Certificate gives customers all information present on the DQD, up to two laser inscriptions on the diamond’s girdle, an image of the inscriptions, a light performance map, and a place for the jeweller’s own signature – which he or she must sign in the presence of the customer. The price of adding the Certificate to the DQD has been reduced due to increased efficiencies in the laboratory. The Certificates can only be signed by American Gem Society titleholders, and are not available for diamonds sold over the Internet. Consumers may register the DQC, which contains a foil stamp and hologram to protect its authenticity, with the American Gem Society after their purchase.