Christie's launches private sales campaign At Your Service

The partnership will run through the end of the summer and feature three bridal trends, launching with The Modern Bride, highlighting Spring 2022 looks from Lela Rose Bridal styled with Christie’s Jewels. Christie’s At Your Service provides clients with access to category specialists who utilize their extensive networks to source unique objects and works of art. You dream it, Christie’s will find it. Visit the Christie’s online content feature to learn more.

Neda Whitney, SVP, Head of Marketing for Christie’s Americas, comments: “Christie’s At Your Service provides clients with access to Christie’s specialists to source one-of-a-kind objects available for immediate purchase. Showcasing pieces alongside designers such as Lela Rose help clients understand our versatility and multitude of occasions where Christie’s can be of service. Christie’s is the place to discover treasures with a story and what better than a wedding to find that heirloom piece to last a lifetime.”

Lela Rose, fashion designer and founder of Lela Rose, remarks: “We are delighted to work with Christie’s as the idea of modern heirlooms speaks perfectly to our brand. Lela Rose has always embraced the modern bride. On your wedding day you should be the most glamorous version of yourself. Our collections are about individuality and personal expression balanced with a sense of timelessness. At Lela, this could mean pantsuits and peplum tops to slim ethereal and pared-down dresses. Working with Christie’s, we paired our bridal collection with jewelry styled in surprising ways; a brooch in a bouquet or styled in the bride’s hair, colored gems, and jeweled headpieces. Classic looks with a touch of the unexpected.”

Angelina Chen, Senior Specialist, Christie’s Jewels, notes: “It has been a pleasure to partner with Lela Rose on bridal trends. For the Modern Bride, we sourced jewels with unique designs combined with contemporary styling. A multi-gem necklace worn down the back offers a touch of color for walking down the aisle. A tiara with removable stars makes for a surprising fashion moment. A classic Georgian bow brooch feels modern worn on a veil or pinned to a bouquet and a show-stopping yellow-diamond offers a unique and exceptional take on the traditional engagement ring. These are modern heirlooms that can be enjoyed after the wedding styled in endless ways. Lela’s collections are all about individuality and personalization. With Christie’s ‘At Your Service’ we are able to source and create custom jewelry to meet all our clients’ needs – what could be more personal than that?”