Gemesis Diamonds grown by man make debut on Worth Avenue

After a successful exhibition over Valentines Day at Frances Klein jewellers in Beverly Hills a collection of jewellery featuring Gemesis fancy color diamonds hit Worth Avenue in Palm Beach at Lee Havens Fine Jewelry. Lee Havens is the first jeweller on Worth Avenue to carry fancy colour cultured diamond jewellery in a street environment that includes neighbors like Tiffany, Graff, David Morris and Van Cleef.

Lee Havens said, “The quality of the Gemesis stones is what sold me on taking them on in my studio and store.” In April, a necklace with 72 matched yellow diamonds retailing for $500,000 is being featured in the window enticing Worth Avenue shoppers to stop in and learn more about cultured diamonds.

More branded jewellery featuring Gemesis diamonds will appear in the June and July Town & Country issues, as well in a special jewellery section to be distributed at the international JCK Las Vegas jewellery trade show. "All this exposure positioning Gemesis in an environment with high end mined diamond jewellery is very much a part of the company strategy" said Stephen Lux, Gemesis President and CEO.