VDB Creates Virtual Expo App for Industry

Virtual Diamond Boutique (VDB), the online marketplace for diamonds, gemstones, jewelry, and lab-grown, has created a Virtual Expo app to be used by the jewelry industry to supplement trade shows (and replace them during this time of social isolation).

This sleek, intuitive, easy-to-use app is a digital convention center. Tradeshow organizers can use the app or website to offer online trade events, and exhibitors can show their products to a worldwide digital audience of industry buyers.

The Antwerp World Diamond Centre (AWDC) and Israeli Diamond Institute (IDI) are joining forces to host the first-ever Online Diamond Trade Show, taking place March 30 – April 4, and they are doing it using VDB’s Virtual Expo platform.

According to the AWDC, “AWDC and IDI decided to join forces and organize a unique event that enables you to buy and sell diamonds from the comfort of your own office,” as an alternative to all the events that have been cancelled so far this year due to the coronavirus/Covid-19.

“We are always looking for ways to support our industry, and are grateful to be able to do whatever we can to connect and support the industry during these challenging times,” says Tanya Nisguretsky, CEO of Virtual Diamond Boutique. “This Virtual Expo App is the first of its kind, and we’ll continue to build enhancements into it for the future.”

VDB has developed customizations and features for many industry organizations, including RJO, CBG, NCDIA, and JFC. David Rocha, the Executive Director of Jewelers for Children, offers this strong endorsement for VDB: “(because of VDB’s virtual auction app) We are able to continue our silent auction activity for events that have either been cancelled or postponed.   We can run them well beyond the few days we would have at an onsite event and keep folks engaged in Jewelers for Children and raise some money for children in need.   This would not have been possible without the support of Virtual Diamond Boutique and their donating of this fully functional, easy to use app.  I can’t thank you enough for this.”

The VDB Virtual Expo app is an exciting offering at a time when businesses in every part of the diamond supply chain require innovation and technology to reach their customers. It is available to any organization – large or small – that wants to host an online event. VDB has had an overwhelming response from other countries and bourses, and will monitor the user feedback and use closely, in order to quickly respond to emerging digital commerce needs in the mid-channel.