Divine Solitaires launches at SS Jewellers, marks a new partnership

In its first association with SS Jewellers, Divine Solitaires completed a successful launch at the store of the Gurgaon-based jeweller on Thursday, September 26, 2019. Mr Jignesh Mehta, Founder & MD, Divine Solitaires and Mr Anuj Jain, Partner, SS Jewellers were present at the venue to mark the beginning of this partnership.

 Divine Solitaires, the first solitaire brand in India, specialises in loose solitaires and solitaire jewellery. Since its establishment in 2006, the brand has introduced some breakthrough innovations such as a 123-parameter quality guarantee, a Nationwide Standard & Transparent Price List, the Divine Solitaires mobile application and a Solitaire Price Index. The brand has 154 stores across 82 cities in India and has also reached out to consumers in the United Kingdom, Australia and New Zealand.

 Gurgaon is a well-developed market and attracts a young crowd from across the country due to its multinational corporate design. It has the status of being a “glocal” destination.

 SS Jewellers has been serving customers in and around old Gurgaon since 1997. Most of the jewellery they retail is gold, diamond and silver as well as silver articles. Most of their customers choose diamond or gold jewellery that is lightweight and ideal for daily wear.

 Jignesh Mehta, Founder & MD, Divine Solitaires said, “We’re glad to start this association with a well-known brand like SS Jewellers because they too stand by the values of our brand. Gurgaon is a great market and has a lot of potential because of its cosmopolitan outlook. Their preferences in jewellery are inclined towards contemporary trends of fine solitaire jewellery. We are very sure that this potent association will be a success.”

 Anuj Jain, Partner, SS Jewellers said, “We are living in a day and age where diamonds are a statement, one of status, the feel-good factor and with asset value. By having Divine Solitaires in our store, we not only stand tall as a retailer of repute but also one that helps the middle-class consumer gain faith and confidence in a product that has largely been ambiguous in terms of its buyback.”