In India Damas intends to have about 100+ outlets operational by December 2008 and garner a substantial market share by then. It includes a large array of its in-house brands and the latest jewellery designs and watches from the international luxury brands like Roberto, Coin, scavia, Vacheron Constantin and Chronoswiss.
Mr Desai further elaborates, “India is poised for a massive growth in retail segment. And within the segment the gems and jewellery market is a key emerging area with tremendous potential. The domestic demand for retail jewellery (branded and non-branded) was estimated at Rs 490 billion in 2005, with diamond jewellery comprising of Rs 80 billion. According to a stuffy by consulting firm McKinsey, the branded jewellery market in India alone would touch Rs 100 billion mark.”
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