AuDITIONS India selects India's top 20 designers

Twenty designers have been shortlisted as finalists at the gold jewellery design competition - AuDITIONS India 2007-08. It was presented by World Gold Council and AngloGold Ashanti, in association with Tanishq and Rand Refinery.

Keeping in mind the shift towards modern and contemporary deigsns, the theme for the competition was set at -'Trendsetting Gold'. Mark Pool, Marketing Manager of AngloGold Ashanti and Creative Director of AuDITIONS, said, "The theme 'Trendsetting Gold' aims for a gold couture collection that excites consumers and inspires the jewellery trade. I am confident that this collection will present a fresh face in Gold – one befitting today's modern Indian woman."

Ajay Mitra, Managing Director, Indian Subcontinent, World Gold Council, said, “The selected pieces are the 20 best designs in India. These trendy designs will have a positive impact on gold's reception among the youth, who we are confident will be attracted to this new face of gold jewellery." According to Alpa Parida, Head of Marketing & Merchandising, Tanishq the 20 jewellery pieces will be showcased at all Tanishq outlets across India. The designs are being fabricated by Tanishq.

AuDITIONS was conceived in South Africa, and is hosted across the world. In India is it executed as AuDITIONS India. At the competition, three award-winning pieces from South Africa were introduced. The 20 finalists selected from 600 entries will now compete for the top three winning positions.