PC Jeweller teams up with U.S. based Blue Nile

PC Jeweller has joined hands with the U.S. based online jeweller Blue Nile to launch products that will be retailed through retail and e-commerce channels.

The move will help the companies tap the huge potential in online jewellery market in India. "As a part of exclusive collaboration agreement, PC Jeweller and Blue Nile will initially launch joint branded products that will be retailed through our showrooms and our e-commerce portal," PC Jeweller said in a BSE filing.

Both companies will work together on designing the jewellery, diamond sourcing, branding and marketing, the filing added.

Nasdaq-listed Blue Nile is leading online jeweller company that provides in-depth educational materials and online tools that place consumers in control of the jewellery shopping process.