Talking more about his inspiration, he says, “Various shapes inspire me a lot. I love Art Nouveau and Art Deco, but it can be the shape a flower petal curls, or a particular curve in a city skyline. I also love colour. For me, it is about the piece of jewellery as a whole and how shape and colour work together to create something beautiful. I try and incorporate movement too, particularly in pendants and earrings, as it is flattering to the wearer. I often use briolettes suspended on tiny wires that will tremble even if the wearer is absolutely still so that the stones will catch the light. For me, jewellery is supposed to be timeless.You are working with amazing materials that are highly durable; creating things that can be very labour intensive, so I try to make things timeless.The last thing you want it to create a piece that is going to look outdated in five years time.”
Art and creativity of such stature cannot be inculcated but a person has to be born with it. Luis is one of the few lucky ones who have innate sense of art and innovation and he also one of the lucky few, who chose his career path even before hitting the teens. Talking about his foray in the industry, he shares, “I have wanted to be a jewellery designer since I was very young. I have always loved sparkly things. My biggest influence as a child was my mother’s friend, who lived very close by. She had a wonderful jewellery collection and importantly, it was varied. It ranged from spectacular antique Indian pieces, to eighteenth century pearls to modern masterpieces by Cartier. She used to let me play with them and sort them out for her and put them back into their proper boxes. It was handling such amazing pieces first hand that crystalised my love of jewels. I finished my A-Levels at a bilingual school in the South of Spain and moved to England to attend an art college. I graduated in 2000 from the Kent Institute of Art and Design with a BA (Hons) in Silversmithing, Goldsmithing and Jewellery Design. It was a highly comprehensive course.They taught me to see how metal worked, but most importantly they taught me to look outside my usual parameters for design inspiration. Before then, I had a very conservative approach. After a stint in retail I went to work for Boucheron in Bond Street as a sales associate.It was an exciting time as SolangeAzagury-Partridge was the creative director at the time and I was dealing with some of the best-crafted pieces in the world on a daily basis.But after a couple of years there I realised it was time to start designing for myself. I created a collection of jewels to launch myself as a bespoke designer. One can’t really show people a book of pretty drawings and say ‘this is what I do’. People have to get a feel for your product, see that it is well made and that it sits properly. That was 2004 and I haven’t looked back since.”
It has been a decade since his foray and now Luis Miguel Howard has become synonymous to bespoke jewellery for discerning clients. He also does a lot of re-setting of people’s own stones and tries and involves the client as much as possible in the design process. Talking more about his journey and accolades, he states, “I suppose I cater for people who are not overtly into brands and labels. There are an increasing amount of bespoke jewellery designers in London, but being established a little bit longer than others, I am quite proud of my portfolio and experience. The award I am most proud of is the Design Bursary I was awarded by the Worshipful Company of Goldsmiths- they gave me the materials to create a white gold and topaz tiara for my third and final year at college. They strive to promote excellence in British Jewellery Design so I was very pleased to get the award.”
When asked to share an interesting anecdote from his early career phase, he is in a deep thought and reminisces with a smile, “A very good client came to see me once with what she thought was a piece of blue glass from her great-aunt’s jewellery box. After cleaning it a little and having a good look it, it turned out to be a stunning cushion cut sapphire weighing 24 carats. It was probably Indian. We made a beautiful diamond and platinum setting for it. She was very specific about the deadline and when I went to deliver it she was fully dressed up in diamonds and a tiara. She slipped her new ring on her finger, as she wanted to wear it to a State Banquet to Windsor Castle in honour of the President of India. I was very flattered.”
The jewellery designed by Luis is befitting for the stately castles and palaces but can everyone afford it? He answers it with his latest collection. “My latest collection is Pret-a-Porter Collection. It is my diffusion range, a more wearable, affordable version of my fine jewellery. I wanted to distil the signature elements of my fine jewellery— colour, movement and light, into fun, playful, everyday pieces of jewellery. I looked at what had inspired me over the last few years: nature, Art Nouveau, Moghul motifs and added a few new elements, such as ideas from Aubrey Beardsley and focused mainly on gold with a lot less elaborate settings.”
The collection may be affordable but only a woman with a discerning taste can be seen adorning jewellery designed by him. Elaborating more about his ideal clientele, he says, “My clients are people who want something unique and who enjoy quality. They also enjoy getting involved in the design process, choosing their own stones and laying them out on setting paste to see what the piece is going to look like. The clincher is that they know they will be getting something that no one else has got.”
When quizzed about other jewellers that he appreciates, he states, “The jeweller I positively worship is JAR. I identify so much with him! I love his take on naturalism and how he has refreshed the theme by using techniques we now take for granted, such as black gold. Also, his use of coloured stones is second to none. I also reference the work of Cartier from their 1900-1930 period a lot, particularly some of the great pieces they created for the maharajas.”
After a detailed conversation about jewellery and all things sparkling, the talk shifted to his hobbies and interests. Luis is a man of many interests, be it skiing, partying or reading. “I read quite a lot, although these days I only really have time to read on a holiday. I love historical biographies and the best book I have recently read recently is the ‘Hare With the Amber Eyes’. I am lucky to live in London, so I have some really good exhibitions at my doorstep. In the winter, if I can, I try to get some skiing in which I adore. That all sounds quite serious— I also really enjoy a good party and dancing, so I spend every August in Ibiza,” he quips.
When asked about his family and their part in his success, he intently shares, “My family members are extremely supportive. There have been tough times when I have wanted to throw the towel in and if it hadn’t been for their confidence and support I would have done exactly that. They have had to put up with a few artists’ tantrums but did not complain. They have been truly amazing.”
As the time is running out, we request him to give a quick word of advice to the budding jewellerydesigners. “Don’t give up as persistence is the key. Establishing yourself takes time, but when it begins to happen it is marvelous. Try and push yourself in design work and don’t get stuck in a stylistic rut. Explore every boundary in order to broaden your portfolio,” he signs off.
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