Forms are basic, comforting and easy on the eyes when it comes to minimalist jewellery. Diamonds are like accents, giving the diamond pieces a soft shimmer.” Further adding to what makes minimalist jewellery trend so refreshing, Reena Ahluwalia, Jewellery Designer, adds “For the Millennials there is an overload of information. News and imagery of world turmoil can reach them in mere seconds through social media. Financial pressure and personal debt etc. is part of their existence. In this overload, the Millennials are seeking to shred excess, many of them are attracted to a simple lifestyle and adopting minimalist principles.”
Colour Pop
A dash of colour plays a vital role in
jewellery and if the precious jewel
has diamonds, fancy colour diamonds
add not only colour but also the
same brilliance and sheer glamour.
In the last few years, these fancy
lots have garnered much interest
amongst the jewellery admirers. Fancy
colour diamonds span the spectrum
of the rainbow, and host shades of
everything in between. There are
twelve main colours with a variety of
overtones and shades. Each colour
has its own beauty and is because of
trace elements such as nitrogen in
yellow, boron in blue, etc. Of the ones
that are commonly known in order of
rarity is yellow diamond followed by
brown, colourless then by blue, green,
black, pink, orange, purple and red.
If we look at the recent auctions, blue
and pink colours undoubtedly have
great demand.
“Over the past couple of years, yellow and cognac diamonds have been raging as a major upcoming trend, joining them this year would be green diamonds, popularity of which has been on an upward graph. A natural coloured diamond carries the fire and brilliance of a diamond combined with the allure of colour- best of both worlds,” says Rishabh Tongya, Creative Director, Diacolor.
“For the new generation, diamonds translate into elegance and versatility and for buyers from C tier cities diamonds are an aspiration. Lightweight diamond pieces are in fashion because of their wearability, it can be at office, brunches or a casual night out! It gives the buyers and retailers an opportunity to experiment with new trends, colours and combinations which otherwise would not be possible in heavier jewellery where the risk of rejection is high.” Vaibhav Saraf, Director, AISSHPRA
Variety is novelty
Variety is the spice of life. If that is so,
then why wear same jewellery often?
Therefore, designers and artisans create
unique designs that are sure to make
their way into everyone’s jewellery boxes
and wish lists. There would always be
an essence of “newness” to the jewellery,
since it can be worn in several creatively
styled options with any outfit for different
occasions. For instance, a bracelet worn in
office can be converted into a stylish ring.
Additionally, it would be like an “all in one”
investment where one gets different options
to wear from one set of jewellery.
The jewellery trends compliment the fashion trends. So, people these days buy jewellery which are aesthetically pleasing and not just as an investment. Convertible rings are the most preferred choice, owing to the variety in designs and styles these days. It is followed by earrings such as detachable studs, jhumkis, and big chandbalis.
Celeb Quotient
Some of the biggest retailers of diamond
jewellery are looking at strong, independent,
daring and bold women to sign on as brand
ambassadors – Lady Gaga for Tiffany & Co.,
Rihaana for Chopard – because women selfpurchasing
diamonds for themselves is a big
trend seen in the west. And these women are able
to relate to strong women.
In April, Tiffany & Co. launched HardWear, a bold new jewellery collection fronted by Lady Gaga which embodies the power and spirit of New York City and the energy of its streets. While Rihanna in collaboration with Chopard has launched her high-jewellery collection.
“It is great to be able to collaborate with talents, men or women, who will give our products the opportunity to shine on the red carpet. But it is crucial to partner with persons we have a great and true relationship with and who share our values.” Caroline Scheufele, Co-president, Chopard
“There is a definite shift in trend from platinum to rose and yellow gold. This is because of a combination of aesthetic factors and a strong preference among women today for jewellery that is lightweight and easily wearable. Yellow gold is the traditional colour of gold and has a beautiful warm hue. Rose gold has made a huge comeback and is extremely popular with women of all ages. It is a feminine metal that effortlessly compliments different skin tones. The rose hue can vary between a pale pink to almost a red depending on the amount of copper in the alloy, thus giving the wearer a choice that was previously unavailable to her. Also, it is easy to stack jewellery pieces that are set in different shades of gold, thus making a style statement. Platinum on the other hand, is a very durable metal and it is much heavier than gold. This affects not only the price greatly, but most women these days want to wear lighter jewellery and diamonds set in platinum makes the jewellery piece much heavier as compared to the same stones set in gold.” Sunil Datwani, Director, Gehna Jewellers
Geometric Opulence
Jewellery in geometrical shapes in basic
design elements like triangles, squares,
ovals conveying simple yet modern look has
always been in fashion across the globe and
in different cultures for centuries. Style and
patterns of geometrical jewellery and geometry
inspired jewellery has existed since ancient age
in different avatars and globally its patterns have
been accepted because of its universal appeal.
Geometric shaped jewellery is popular since
they are ideal for work wear. You can flaunt them
from 9 to 5 and beyond! These designs are not
only in vogue but also make you stand out from
the crowd. You can also team them up with
interesting western wear.
wear. “Decidedly angular and interconnected forms are making an appearance. Look out for forms such as hexagons, rhombuses, triangles, trapezoids, octagons, and squares.” Reena Ahluwalia, Jewellery
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