Special Feature

12 diamond jewellery trends to be in the know of, to appeal to the modern-day bride

As the wedding and festive seasons are under way, we spoke to retailers and got the lowdown on the kind of diamond jewellery brides and their families are looking for

diamond world news service
  1. At present, more bread and butter kind of stuff is in demand – pendant sets, rings, bracelets, bangles --basically, everyday-wear stuff is moving fast
  2. Brides are going for lesser gold weight and smaller diamonds and designs, which appear big
  3. In engagement rings – round can never go out fashion, most of the demand is for round diamonds. Emerald shapes are also doing well
  4. The bride’s mother tends to go in for long chains with diamonds
  5. The bride’s sister may go in for slimmer sets, which may look similar to what the bride is wearing, but are much smaller in appearance
Asscher cut diamond engagement ring, courtesy of Bluenile

6.In South India, engagement rings in round diamonds, like solitaires, or those  band rings, are fast-moving.
7.Demand for classic, statement pieces of diamond jewellery is robust. This year, brides prefer the understated, classic and chic look, as against heavy jewellery
8.Brides are also opting in for coloured diamonds in fancy shapes and cuts.
9.Cocktail rings set with round, marquise and baguettes are popular


Diamond & emerald earrings, courtesy of Narayan Jewellers
10. The typical seven diamond earring studs are still popular in the South
11. Hollywood has had an influence on the kind of diamond jewellery brides want nowadays. They no longer prefer round shapes. Rather, they go for Asscher, emerald cut, heart shape,and so forth. Since these shapes are cheaper than rounds, brides opt for these and go for bigger sizes.
12. Brides prefer chokers with big diamonds, or lines with a variety of fancy shapes of diamonds. High-end jewellery brands, such as Harry Winston, Van Cleef, etc, inspire Indian brides to buy jewellery with big diamonds for their bridal trousseau


Diamond ear studs from De Beers Forevermerk Traditional Setting collection


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