In the heart of Mumbai’s historic Kala Ghoda precinct, the radiance of Zoya’s artistry now shines brightly. On June 18, 2024, amidst the cultural tapestry where heritage meets modernity, Noel Tata, Vice Chairman of Titan Company Limited, and Ajoy Chawla, CEO of Titan’s Jewellery Division, unveiled Zoya’s newest diamond boutique, marking its 10th establishment in India. Over fifteen years, atelier Zoya has revolutionized the landscape of fine jewellery in India, offering exclusive pieces that embody a woman’s journey to her essence.

Situated in the iconic Brady House, the boutique has been meticulously curated to immerse visitors in the world of Zoya—a realm of minimalist intricacy and effortless elegance. "Luxury in India is evolving," remarked Noel Tata. "Zoya, from the House of Tata, exemplifies a homegrown luxury brand with global resonance."

Brady House, a masterpiece of Indo-Saracenic architecture, retains its original grandeur with ornate mouldings and columns, now housing a space that blends timelessness with contemporary flair. Delicate paper art and intricate wall etchings narrate the inspirations behind Zoya’s exquisite creations. Natural light floods through expansive windows, enhancing the airy atmosphere complemented by signature chandeliers that softly illuminate interiors in hues of skin tones, white, blush, and champagne—designed to resonate with the Zoya woman at the heart of its narrative.

The boutique seamlessly transitions from open gallery spaces to intimate private zones. The bespoke area invites clients into a realm of creative collaboration, where they can co-create bespoke pieces with Zoya’s master designers. A Private Lounge offers the pinnacle of customer experience—an oasis for discussing jewellery over hand-brewed filter coffee and fresh hors d'oeuvres.

“Zoya epitomizes Titan’s commitment to celebrating India’s rich craftsmanship through pieces of wearable art,” added Ajoy Chawla. “Opening our 10th boutique in Kala Ghoda underscores Zoya’s distinctive design language, featuring patented stone cuts and settings.”

With the ambience of a fine art gallery, Zoya at Brady House promises an indulgent voyage of discovery. For those with an eye for the extraordinary, Zoya’s new boutique beckons—a testament to the pinnacle of timeless luxury.