The combination of technology and reach from The Jewellery Room and Auverture's in-depth designer relations, recognised as industry tastemakers, makes this a lethal combination. Global online fine jewellery sales are expected to increase from 13 per cent to 18 to 21 per cent of the total global market by 2025 – McKinsey & Business of Fashion Report Figures.

"This partnership enables us to empower even more independent designers to be successful on a global scene and accelerates our strategy of becoming the no.1 go-to for online jewellery. There is a great cultural fit and we share the same ambition "

Pernille and Charlotte Møbjerg, founders of The Jewellery Room

For now, this partnership means that an Auverture selection will be displayed on The Jewellery Room’s platform and powered by their technology and operations, whilst Auverture keeps on matching their high-end clientele with state-of-the-art curated fine jewellery designers' selections on their site too.

"We both started from the same belief of creating an environment tailored to designer fine jewellery, to make their pieces of art available to a wider audience and put the designers in the centre of all we do. I believe that with combined forces we'll succeed and become the clear category lead"

Bibi Van Der Velden, Designer and Founder Auverture.