The store spans over 1,300 square feet and represents another step in Limelight Diamonds’ national growth. Over the past two years, the brand has rapidly expanded, with a presence in over 35 cities across India, including major hubs like Mumbai, Delhi, Kolkata, Jaipur, and Hyderabad. The store features an extensive collection of solitaire necklaces, bracelets, rings, and earrings, blending advanced technology with traditional fine jewellery craftsmanship.

Pooja Sheth Madhavan, Founder and MD of Limelight Diamonds, noted, "Udaipur, with its rich cultural heritage, is the perfect setting for our brand. The city aligns with our vision of combining tradition with modern luxury."

The store’s design reflects Limelight Diamonds’ ethos of elegance and sustainability, offering an immersive experience with features such as a hologram display that provides a 3D view of the jewellery. Customers also benefit from customisation services, lifetime buyback options, and exchange guarantees, which enhance the trust and confidence in the brand.

The increasing popularity of lab-grown diamonds, now accounting for an estimated 20% of the global gem market, is reshaping the jewellery industry. In India, the sector is experiencing an impressive 15% annual growth, driven by consumer interest in sustainable and ethical alternatives.

With growing awareness and demand, Limelight Diamonds continues to strengthen its national presence, offering customers an unparalleled range of solitaire jewellery.