Jewelers Mutual Group has secured top honours at the IMCA Ignite 2024 Annual Conference, where its groundbreaking LUX Digital Vault mobile app clinched the prestigious Gold Award for innovative insurance connectivity. This accolade underscores Jewelers Mutual’s commitment to revolutionizing the jewellery industry through cutting-edge technology.

The LUX Digital Vault app integrates insurance seamlessly into the jewellery buying process, enhancing customer engagement and modernizing insurance transactions. Recognizing a gap in traditional practices, the app empowers consumers by enabling them to digitally manage their jewellery collections, store receipts, and appraisals. Crucially, it offers a unique 15-day protection plan directly from Jewelers Mutual for new purchases, providing peace of mind and time to evaluate insurance needs before leaving the store.

John Kreul, Chief Information Officer at Jewelers Mutual, highlighted the transformative impact of their insurtech solution, stating, “Our goal is to redefine the jewellery buying experience by making insurance an integral part of it. The LUX Digital Vault app safeguards jewellery and fosters ongoing connections between consumers and jewellers.”

The app, free for users and jewellers, facilitates streamlined insurance applications and encourages continued customer engagement post-sale. It enables jewellers to digitally maintain relationships with clients by inviting them back to their stores.

“We are immensely proud to receive this recognition from IMCA,” Kreul remarked. “This award validates our commitment to innovation and customer-centric solutions in the jewellery insurance sector. We extend our gratitude to IMCA for acknowledging our efforts.”

IMCA, established over six decades ago, serves as a premier trade association for insurance marketing in North America. The IMCA Showcase Awards, now in their 64th year, honour excellence in insurance marketing and communications, celebrating organizations that drive industry innovation and effectiveness.

Jewelers Mutual’s Gold Award win reaffirms its leadership in leveraging technology to enhance consumer protection and connectivity within the jewellery industry.