The Grown Diamond Trade Organization (GDTO), a leading advocate for the lab-grown diamond industry, has launched a comprehensive training presentation aimed at equipping jewellery retailers with the expertise to enhance their lab-grown diamond sales.

This exclusive training, now available to GDTO retailer members, offers in-depth insights into the environmental advantages, production processes, and growing consumer interest surrounding lab-grown diamonds. Designed to strengthen retailers’ ability to educate customers and close sales, the presentation addresses the evolving demands of today’s competitive jewellery market.

“As consumer interest in lab-grown diamonds surges, it’s critical for retailers to confidently convey the benefits of these ethical and sustainable stones,” said Marty Hurwitz, Executive Director of GDTO. “Our new training program is a game-changer, empowering retailers to stay ahead in this dynamic market while helping customers make informed choices.”

To encourage more retailers to join its mission, GDTO has introduced a limited-time membership offer. New retailer members can access the program and other resources for just $1 during their first year by using the promo code GDRET1 at sign-up.

“Our goal is to build a unified voice for the lab-grown diamond market and broaden its appeal,” added Hurwitz. “This promotion makes it easier for retailers to become part of the GDTO network, gaining access to valuable tools, industry insights, and networking opportunities.”

Retailers interested in the training program and the special membership offer can visit the GDTO website and use the promo code at checkout. With this initiative, GDTO aims to strengthen its members’ ability to thrive in the expanding lab-grown diamond sector.