Located at the corner of Peachtree Road NE and Maple Drive NE, just north of Buckhead Village, the new store aims to bring ethically sourced diamonds and exceptional customer service to the greater Atlanta area.
"Atlanta has been a key target for us, and Buckhead's thriving business environment made it an ideal choice," said Dovy Klarberg, partner and president South of Diamonds Direct. "We see immense potential in the Atlanta market and are excited to become part of this vibrant community by offering our white glove experience." Ken Hallman, the store manager, along with the Atlanta team, share strong local ties, further enhancing their enthusiasm to introduce Diamonds Direct to the area.
Diamonds Direct is known for its exceptional customer services, including a 110% Lifetime Upgrade policy. This allows customers to trade in their original engagement ring, solitaire diamond pendant, or diamond stud earrings and apply 110% of the original purchase price towards an upgrade of a different size, quality, or shape. Additionally, all customers receive a lifetime warranty and complimentary services such as jewelry maintenance, tightening, cleaning, sizing, and appraisal.
As a direct-to-consumer retailer, Diamonds Direct manages every step of a diamond's journey, from ethical sourcing to cutting and transportation. This approach eliminates middleman markups, ensuring customers receive high-quality diamonds at competitive prices. The showroom boasts an inventory equivalent to 30 traditional jewelry stores, offering a vast selection to choose from.
Committed to social responsibility and community engagement, the new Atlanta store will partner with local organizations like the Ronald McDonald House Charities and CURE Childhood Cancer. "Atlanta has an incredible network of nonprofit organizations, and we are eager to support causes that are meaningful to the local community," said Daniel Waters, general manager of the Buckhead location. Since its inception, Diamonds Direct has raised hundreds of thousands of dollars for charitable causes.