Astrea London, a pioneering luxury jewellery brand specializing in lab-grown diamonds, announces the opening of a stand-alone boutique in the magnificent entrance lobby of the Fairmont Windsor Park, an exquisite English country retreat. This boutique marks a significant milestone as it will be the world’s first store located within a luxury hotel dedicated exclusively to sustainable and lab-grown diamonds.
Set to open in mid-October 2024, the boutique will feature Astrea’s ready-to-wear collections, engagement rings, and innovative bespoke creations that push the boundaries of design—pieces so ambitious that crafting them from mined stones would be nearly impossible.
Astrea London has already captured the attention of glamorous personalities, including model Coco Rocha, who dazzled on the red carpet at the Cannes Film Festival 2024 adorned in striking pieces featuring both white and fancy colored diamonds.
What sets Astrea apart in the competitive lab-grown diamond market is its commitment to offering only the highest quality lab diamonds, equivalent to the top 1% of mined stones worldwide. Every piece of Astrea jewellery is fully certified by IGI or GIA, with meticulous checks by expert gemologists. For instance, a 2-carat lab-grown diamond of D color and VVS1 clarity is priced at $5,000 compared to $50,000 for a similarly graded mined diamond.
Co-founders Nathalie Morrison and Claire Ferrini expressed their excitement, stating, “We are thrilled to open our first UK boutique in a location that represents the luxury, innovation, and prestige of our brand. Fairmont Windsor Park, a heritage country estate transformed into a state-of-the-art five-star retreat, reflects Astrea’s ethos perfectly. Our lab-grown diamond masterpieces represent the future of modern luxury—beauty, innovation, ultimate quality, and sustainability.”
Ryan Nicholls, General Manager of Fairmont Windsor Park, echoed this sentiment, stating, “We are delighted to welcome Astrea London to Fairmont Windsor Park. Their commitment to craftsmanship, sustainability, and modern luxury aligns seamlessly with the experience we offer our guests.”
The boutique, occupying a 20-square-metre space in the hotel’s entrance, features warm, natural woods that reflect the estate's aesthetic. Modern metallic vitrines lined with cream suede provide a contemporary showcase for the jewellery, complemented by textured linen walls that add a soft shimmer and tactile feel to the serene ambiance.
Bespoke consultations for personalized designs will be available in a discreet area of the boutique.
Astrea’s boutique will showcase its hero collections of lab-grown diamond pendants, bracelets, earrings, and rings, crafted exclusively from D and E colorless diamonds of VS1+ clarity. A wide range of exquisite engagement rings will also be available, along with endless bespoke possibilities.
A highlight of the boutique will be the unveiling of the brand’s signature innovative masterpiece, the ‘Eternal Eight.’ This remarkable piece can be transformed to be worn in eight different ways and features 455 calibrated lab-grown diamonds, including a vivid blue star and a fancy vivid pink star, all fully IGI certified. Weighing 105 carats, the Eternal Eight represents a groundbreaking achievement in lab-grown diamond artistry, crafted over seven months by 14 skilled artisans and five expert cutters.
Astrea London’s new boutique at Fairmont Windsor Park promises to redefine luxury jewellery with its sustainable ethos and innovative designs, offering an unparalleled experience for discerning customers.