In the glamorous world of diamonds, where every facet gleams with allure, Ankit Gems has redefined the sparkle by infusing purpose into the business of diamonds. At JCK this year, the company presented a unique interactive theme: “Buy a Diamond, Spin the Wheel, Make a Difference, That’s the Deal”, where every diamond sold illuminated not just elegance, but the promise of a brighter future.

At the event, Ankit Gems presented an extensive collection of round diamonds, along with fancy shaped solitaires, in an array of captivating colours. Additionally, visitors also got to explore an exclusive line of whites in rounds and fancies in 1 to 10 carats.

While visitors indulged in these beauties, their purchase granted them an opportunity to spin the “Wheel of Generosity”. This enabled them to contribute to pivotal CSR initiatives, focused mainly on education and healthcare. Patrons of Ankit Gems celebrated the power of diamonds, and the impact of their choices. By spinning the “Wheel of Fortune”, they helped pave the way for community development and global betterment.

For Ankit Gems, diamonds are more than just exquisite gems — they are catalysts for change. The mission of the company is to leverage its success to uplift communities, and build a better world.