An international World Diamond Conference is planned to be organised in Delhi, in December, at the initiative of the World Diamond Mark Foundation (WDMF), in close cooperation with the Gem & Jewellery Export Promotion Council (GJEPC), India, and support of the Ministry of Commerce and Industry, Government of India.

During two days, between 11-22 December, the conference will discuss future of diamonds and diamond jewellery in the global luxury consumer market.

The platform is expected to draw an audience of representatives of the world's leading mining countries, major diamond producers, diamond and jewellery manufacturers, retailers and industry interest organizations, to focus on the revival of consumer enthusiasm for diamonds and the consequent increase of market share for diamond jewellery in the luxury sector.

The decision to hold the conference was finalized in a meeting between GJEPC Chairman Vipul Shah and WDMF Chairman Alex Popov.

The World Diamond Mark Foundation, together with its early adopters and supporters, believes it holds the keys to the vehicle that will help boost consumer demand for diamonds and diamond jewellery.

WDMF Chairman Alex Popov stated, "Consumer demand for the category needs tremendous boost and thus Global Marketing is a significant area that needs detailed deliberation. World Diamond Conference is an effort to consolidate the industry under one roof and plan way forward. It is also very fitting that we hold this event in India's capital Delhi, where there is a new wind blowing.”

"The conference's timing and location were more proof of India's changing role in the global gem and jewellery industry and trade," GJECP Chairman Vipul Shah said. Also, with our economy growing strongly and with a middle class that continues to expand and develop a taste for luxury, a lot of the WDMF's marketing and promotion programmes will fall on fertile ground. We have high expectations of this event!" he concluded.