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“To my Valentine” - THIS VALENTINE’S SAY IT WITH DIAMONDS

Jewellery is a traditional gift for Valentine's Day and thus, jewellers are designing and developing an elegant range of jewellery for the much awaited day of love!

neha parulkar

Celebrating this month of love, brands present their selection of uniquely designed and finely crafted pieces of jewellery that specially invoke sentiments of amour and romance associated with this time. So wow your lady love this Valentine’s Day with the sparkle of Diamond because diamonds are indeed a woman’s best friends. Valentine’s Day symbolises the day of love, an occasion to express the true found love in couples. And when romance is in the air, the best way to express it is with a beautiful piece of diamond, crafted in a most majestic pattern to simply woo your partner away. Several brands launch their affordable jewellery collection just for this special day and few announce discount schemes on both diamond and gold jewellery.

For this happy occasion Prakshi Sharma, Jewellery Designer, RK Jewellers says, “Ask any woman about their piece of jewellery she’s wearing and you’ll hear a tale of romance, travel, adventure, friendship, celebration or personal epiphany. Choosing jewellery as your Valentine’s Day gift, expresses your love and gratitude towards your dearly loved. Sticking with tradition this Valentine’s Day we have introduced few of our creative pieces which could do wonders in one’s relationship or commitments.”

In this season of love, PC Jeweller launched an alluring collection of diamond rings, bracelets and pendants featuring the heart, which will make this Valentine a very special one for the couples. The heart is either in the design or a stone cut, making this work of art an ideal gift for the season of love.

Stylists from Zoya- exquisite diamonds from the house of Tata launched pieces that are meant to be as deeply cherished as the love that is being celebrated in floral colors, pinks, reds and rich magentas of rubies and Tourmaline. Arif Padiath, Business Head, Zoya said, “'Each piece of Zoya jewellery is unique and finds its inspiration in something legendary, be it an iconic piece of history or an exquisite piece of art. This selection for Valentine’s Day by our stylists celebrates love, an emotion that has been the inspiration and even a muse for such exquisite creativity over time.”

Heart is the most passionate and romantic symbol of Love and so is Kama Jewellery’s exquisite collection of earring, pendants and rings with hearts- Heart Beats. While some brands offer discounts, Kama Schachter lined up some offers through its ecommerce portal. Talking about the new collections, Colin Shah, Managing Director, Kama Schachter said: “At Kama, our endeavour has always been to offer innovative and trendy products to our customer. Our stunning new collection is an attempt to reiterate the same. The remarkable center diamonds in each jewellery piece come to life on the slightest touch or movement. Make this valentine special for your loved one and give her the beat of your heart.”

Jewellers have not only launched exquisite pieces for women but also for men! Daimonds are a woman’s best friend but surely they are a man’s companions too! “Popley presents a selection of Love bands fabricated in platinum with round brilliant cut diamonds set in prongs designed for both men & women. These can be purchased individually or as 'His n Her sets” says Rhea Popley Nasta, Jewellery Designer, Popley Group.

As we recall, Valentine’s Day jewellery pieces are generally simple, elegant and light. But this year, many have launched pieces on a slightly beefy side that can even be worn as both cocktail and bridal. Speaking on the occasion Ashutosh Sharma, Managing Director, (MD), Shreem Jeweler, said, “Our creations characterize passion, individuality and style and hence, our team of professionals put their best efforts to explore new concepts and rapidly bring out exciting products for our consumer so that they keep coming back to our store. Choosing jewellery as your Valentine’s Day gift, expresses your love and gratitude. Unabashedly enjoy this festival of love with our latest collection only at our door step.”

The designers have some astonishing pieces for love articulating taste and style. Each piece holds a mark of supreme craftsmanship and delicacy. The Valentine’s Day range of jewellery by elite brands assure a classic and pocket friendly gift for your valentine making it the perfect token of love for your dear ones.


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