Tara Jewellers is expanding its presence in India, after having launched its new format showroom in 2010. Recently it opened six company managed stores in Bhatinda, Jalandhar, Jaipur, Jodhpur, Ludhiana and Udaipur, brining its presence to a total of 36 stores in 25 cities across North, West and Central India.

It intends to raise the number of its company managed stores to 50, across 37 cities in India.

Furthering its efforts to increase its presence, Tara Jewellers also launched its first ever television commercial with two distinct messages - one with an emotional connect highlighting how important jewellery is or most Indian occasions and as an everlasting factor that connects all relationships; and the second is an extension of the first, but with a rational tone, highlighting key features of the brand: 17 years of experience in international retail, features affordable luxury collections which are certified quality diamonds by International third party Gem Labs and BIS hallmarked gold, free gold purity testing and Golden Return Monthly Saving Schemes. The campaign was backed by a strategic 360 degree communication plan.

Vikram Raizada, Executive Director and CEO Retail Tara Jewellers says, “At Tara Jewellers, we are expanding both in width of presence and depth of penetration with presence in Tier I, Tier II and Tier III cities. These expansion plans are in line with our growth plans, as we see a shift of consumers from the unorganized to organized markets as they want certified and reliable jewellery and enhanced services. We launched our first two television commercials this month on national television channels and this will help augment our growth plans.”

In addition to the domestic market, the company also holds a strong presence in the international markets such as Australia, China, Canada, European Union, South Africa, UK, USA, South America and Central America.