The New Year brings some more cheers, as diamond brand of De Beers, Forevermark teams up with Kundan Jewellers, a known jewellery business house in Mumbai. Forevermark also launched its new ‘Encordia Collection’ at the Kundan Jewellers showroom in Mumbai. The collection was unveiled by tele-actor Suhasi Dhami.

Addressing the gathering, Sachin Jain, Managing Director, said, “It’s a privilege to partner with a brand like Kundan Jewellers that is known for its traditional haute couture. Our passion for jewellery making, passion for diamonds and an ambition to bringing the best of designs and diamonds for our customer brings us together to do some more good work.”

Sharing the idea and the inspiration behind the new collection, Jain said that the Encordia Collectin is inspired from Hercules knot, which symbiolises the unbreakable and strong bond of love between two people. “Our new collection is dedicated to the most beautiful emotion, love. The Encordia collection has a range of exquisite contemporary designs including rings, bracelets, pendants and earrings.”

Nitin Punamiya, owner of Kundan Jewellers also expressed his pleasure. On the collaboration and launch, he said, “It’s always a great idea to work with the best and coming together with Forevermark is one such experiences. They have world’s most carefully diamonds that are responsibly and resourcefully sourced and come with a commitment of being the purest and best.”

Sparkling like a forevermark diamond and adorning the jewellery pieces from Encordia collection, Dhami too expressed her happiness and pride. “As a woman, nothing lifts my spirits more than being surrounded by diamonds. I feel great being here to unveil a collection that symbiolises love.”