Ghanasingh Be True, a fourth generation offshoot of leading jewellery retailer Ghanasingh, has launched a bridal diamond jewellery collection. The design motifs capture the ‘mood of the moment’ in classic styles and unique diamond cuts. Bracelets, necklaces, rings and earrings with square cut diamonds, add to the collection’s appeal.

Besides bridal, Ghanasingh Be True is launching a line of jewellery known as the ‘Jharokha’ Collection for this festive season. The designs are inspired by the intricate carvings on the Jharokhas, rendering a classic appeal to each piece. There is extensive use of vivid colours, diamonds, plain gold, kundan, rose-cuts, un-cut diamonds, pearls, rubies and emeralds in the jewellery.

Ghanasingh Be True is led by a modern thought process and approach, inspired by Gautam Ghanasingh, son of Pali Ghanasingh, the backbone of the Ghanasingh Empire. Ghanasingh Be True operates a flagship store in Mumbai’s posh Bandra suburb. Its jewellery is both attractive and brings value for money. It carries a retail identity that takes the heritage of the 107 year old legacy of Ghanasingh into today’s consumer needs. Gautam Ghanasingh, Creative Director of Ghanasingh Be True says: “It is always been my dream to make jewellery for every kind of woman for any kind of festivity. We launch new collections every two to three months. This gives me the freedom to combine heritage status with my study of modern design. Every collection is bold and is that unique. With the success of our flagship store in Bandra we are now hoping to be launch nationality.