Leading Indian jewellery retailer Tribhovandas Bhimji Zaveri Limited (“TBZ”), has launched a new ‘Bridal Collection’, adding to its renowned portfolio of wedding jewellery. The new collection taps the demand of the Indian bride, blending both tradition and modernism, elegance; and style.

Mr. Shrikant Zaveri, Chairman & Managing Director, TBZ Ltd. noted that TBZ-The Original as a brand has gained importance across generations, as “the best and most preferred wedding jewelers”. He further added that, as the “needs of brides are constantly evolving”, TBZ is always endeavouring to address the needs of its evolving customers and “thereby living up to our image as the wedding jeweller of choice”.

The Bridal Collection offers sets in gold and diamonds, an assortment of engagement and wedding rings, bangles, kangans, neckpieces with intricate work; waist belts (kamar bandhs) and tikkas amongst others.

Mr. Kiran Dixit, Group Head - Advertising and Marketing, TBZ, noted that TBZ is launching a “mega multimedia promotional campaign to communicate that our Bridal Collection is ideal and meets the multi-facetted needs of brides.” The brand will associate with consumers at various consumer touch points and initiate top-of-mind recall towards the collection’s design and production innovation.

TBZ is welcoming the festive spirit with a host of new collections, besides its Bridal Collection. Its festive portfolio offers, The Dohra Collection, the Temple Jewellery Collection, Surprises Collection, Necklace Collection and the Showstoppers Collection.