With the view to enhancing the trade relations between the gem ad jewellery industries of India ad Italy, a collaboration agreement was recently signed by Fiera di Vicenza and the Indian Gem & Jewellery Export Promotion Council (GJEPC). This would enable new trade relations between India and Italy in the jewellery and jewellery processing machinery and technology sector.

Fiera di Vicenza is the organiser of the VICENZAORO gem and jewellery trade event and GJEPC is the organiser of the India International Jewellery Show (IIJS). The collaboration agreement was signed on 2nd June during the JCK Show in Las Vegas, the American jewellery exhibition that saw Fiera di Vicenza playing a leading role with its VICENZAORO Italian Club comprising 132 of the top names in Italian gold and jewellery production. Fiera di Vicenza has thus become an official partner of the Gem & Jewellery Export Promotion Council. The GJEPC is the apex body of India’s gem ad jewellery trade.

The Agreement gives Italian gold, jewellery and jewellery processing machinery companies privileged access to the Indian market within the context of the India International Jewellery Show to be held in Mumbai where the VICENZAORO Italian Club and T-Gold formats will be given special exhibition space. Fiera di Vicenza will act as the exclusive representative for all the gold and precious stone Italian districts and companies taking part in the international exhibition. The Agreement also foresees the setting up of an Indian pavilion at the VICENZAORO events in VICENZA to house leading Indian high range jewellery companies sponsored and coordinated by the GJEPC. This initiative is an important step towards renewing Indian participation at VICENZAORO events.

According to the President of Fiera di Vicenza, Roberto Ditri, “The Agreement is a significant move towards consolidating VICENZAORO’s leadership. It is a big advantage for Fiera di Vicenza and its Exhibitions, which are competing for first place in the gold and jewellery sector, and a further chance to promote Italian jewellery on the international scene. India is one of the markets where the luxury goods chain and Italian jewellery have enormous business potential. Precious metals and stones play an important role in Indian culture and tradition and are an expression of life’s most important moments. For some time now Fiera di Vicenza has been working on intensifying relations with India where Italian quality products are much appreciated among the higher classes as “super brands”, known for their innovative content, design and exclusiveness.”