The Gem & Jewellery Export Promotion Council (GJEPC), the apex body representing India’s gem and jewellery industry, recently unveiled its new corporate identity, which salutes and symbolizes the progress of the Indian gem and jewellery industry in the international markets, as a provider of world class jewellery designs and the establishment of Brand India as a jewellery design destination.

The logo was unveiled at a glittering ceremony which hosted brand ambassador for GJEPC and Bollywood Diva Sonam Kapoor, Mr. Rajiv Jain, Chairman, GJEPC. Speaking at the launch, Mr. Rajiv Jain, Chairman GJEPC said “The new logo is a calling of the times that herald India into the major league and define its presence as THE key player in the International markets thus establishing Brand India’s coming of age and its rightful place in the international arena as a sourcing and design hub for the world. So also the logo signifies all that is contemporary, stylish and blossoming of the Indian Jewellery market in the design sensibilities making the world its canvas.”

The Indian Gem & Jewellery Export Promotion Council growth from US$28 million worth of exports to a whooping US$46 billion in 2011, along with wig today the largest global manufacturer of cut and polished diamonds, employing the cutting edge in technology, updated skills for manufacturing, a savvy marketing programme, and high level of design competence is what the new logo celebrates.

The new corporate identity exudes a contemporary and stylish appeal. ‘The bloom’ in the new logo signifies Genesis, Growth and creativity. The gradual growth of the petals corresponds to the growth of the gem & jewellery industry. The growth of the Indian Jewellery market takes a circular turn, which signifies growth not only within India but internationally as well. Colours derived from the myriad hues of some of the best coloured stones showcase the dynamic nature of business. Sonam Kapoor the brand ambassador for GJEPC, unveiled the logo.