Singapore based luxury designer brand gordonMax has launched a range of Crysthelo Evening clutch bags in India. The brand has a global presence in retail markets of Singapore, Malaysia, Hong Kong, Indonesia, Philippines and had launched in India over a year ago, and the recent launch is part of strengthening its product offerings in the country. gordonMax delves in manufacturing diamond simulant jewellery and accessories. The company explains ‘Diamond Simulant’ as a manmade diamond that possesses the lustre, fire, brilliance of a mined diamond with the highest grade of cut, clarity and colour, without the exorbitant cost.

The launch collection in India includes Crysthelo Evening clutch bags made in authentic Swarovski Crystals with a design attitude that mirrors the glitz and glamour of fashion. There is also a collection of diamond simulants on 18K Gold (18K/750), designed by in-house designers to deliver the ‘elite’ appeal. The brand also offers an option to customise jewellery. Another is the Ready-to-Wear (RTW) range offering a more vibrant design sensibility, with pristine colourless to fancy vivid colours, crafted in designs for day wear and evening wear. The jewellery is set in 925 silver and plated in 18K white/yellow gold.

gordonMax prides itself with a product range of ‘Diamond Simulant’ jewellery, offering smart pieces of jewellery cued into international design, built with standards of European manufacturing and high quality diamond simulants in varied cuts that are hand cut hand polished by master cutter from Belgium. The brand aims at being the leader in distribution and retailing of fine diamond and gemstone simulants in the Asia Pacific area.

All diamond simulants at gordonMax are graded like natural diamonds and as the company explains, where a high quality natural one carat, D-colour, flawless round diamond averages above Rs. 3 lakhs and above, a gordonMax diamond stimulant is priced at Rs.16000.