JCK Las Vegas is reinventing itself and is moving to Mandalay Bay in 2011, a move which has been endorsed by the major players in the jewellery industry including The American Gem Trade Association (AGTA), Hong Kong Jewelry Manufacturers Association (HKJMA), LUXURY, Plumb Club, Prestige Promenade, Swiss Watch and Vicenza Oro Italian Pavilion. Many other industry leading companies have also endorsed the move.

"This has been a pure example of customer-focused decision making," said Dave Bonaparte, Group Vice President for JCK Events. The decision of the move followed a research with customers, including individual companies and larger groups. Over 80 of the largest exhibiting companies and organisations, representing more than 500 domestic and key international customers, visited Mandalay Bay in July and were asked to voice their opinion.

"More than 90 percent expressed support for the move," Bonaparte said. "After that, it was a matter of determining if we could meet retailer needs with the right date pattern. The existing date pattern is the one that works best for our customers, and Mandalay Bay was able to accommodate our timing. We have thoroughly enjoyed our tenure at the Sands Convention Center. Indeed, our company will continue to hold three major events at the Sands in 2011 and beyond. But for JCK's customers, this was the right decision at the right time."

In 2010, JCK Las Vegas will begin its reinvention as a retailer-focused event, explained Bonaparte. "We will continue to seek ways to reduce cost, organise the floor plan better for ease of navigation and efficient buying. And we will continue to invest in more programming and education and opportunities for networking and socializing - all important to the retail customers, based on our research. These enhancements will continue to position JCK as the number one event for the North American jewelry marketplace, in 2010 and into the future."