Pure Gold, a jewellery retailer headquartered in UAE, has launched quarter carat jewellery pieces at prices ranging from Dhs999 to Dhs1,999. Affordability of solitaires is the unique selling proposition (USP) of this collection, which includes diamond rings, earrings and pendants.

A quarter carat solitaire diamond ring is being retailed for Dhs999, a quarter carat solitaire pendant for Dhs999 and quarter carat solitaire earrings for Dhs1,999. This range will be retailed across all Pure Gold Jewellers outlets in the UAE and the GCC, beginning mid-July 2009. “The new solitaire jewellery exudes elegance and beauty which are outstanding features of all Pure Gold Jewellers products. We are launching the items at a very reasonable price. This is a great value for our customers because they will not find anything like this at this price in the market,” said Pure Gold Jewellers CEO and Managing Director Karim Merchant.

The solitaire jewellery pieces are certified by the International Diamond Laboratories (IDL).

Pure Gold is promoting its new launch through a money back guarantee, “We are so confident of our pricing that we are offering money back guarantee for the first time to our customers who are buying the new quarter carat solitaire collection,” added Merchant.

Pure Gold Jewellers is an award winning customer service jewellery retailer and has grown to be known for its value for money product range, offering lifetime repair and exchange guarantee policies, and 100 per cent certification for all products. There are over 75 retail outlets of Pure Gold Pure Gold across UAE, GCC countries such as Kuwait, Oman and Bahrain. The retailer has been recognised for two consecutive years as the “Best Service Performing Brand” in large category under the Dubai Service Excellence Scheme (DSES). It has also been ranked as number one (Best Performing Brand) based on a survey conducted by Ethos Consultancy covering 22 business sectors.