Nakshatra Utsav, India’s biggest Diamond Festival, May- June 2005 Mumbai, 3rd June 2005

India’s biggest diamond festival, the Nakshatra Utsav 2005 has been launched by the Diamond Trading Company (DTC) and will continue till the end of June. The Nakshatra Utsav celebrates beauty, mystery, magic and the aura of all constellations. .In addition, the Utsav introduces 12 new designs especially for all Nakshatra buyers.

The Nakshatra Utsav which commenced in the last week of May will continue right uptil June 30. With over 150 retailers in 40 cities participating. you also have a chance to win exciting gifts. The first 10 customers who walk into a store and shop for Nakshatra jewellery worth Rs 30,000 stand to win gorgeous, designer sarees. These have been specially designed, blending the Nakshatra colours and essence. As part of the Utsav, a new television commercial is on air where brand ambassador for Nakshatra, Aishwarya Rai invites viewers to attend the Utsav, saying, "Aap Nakshatra Utsav mein aa rahe hain na?"

Needless to say, diamonds are magical to Aishwarya when she says, “There is a kind of depth to a diamond which no other stone has. Diamonds are classy yet simple -- and the statement they make is one of dignity and grace. No woman can resist the combination of permanence, feminity and elegance.”

Cherie Tandon Saldanha, Marketing Director, India, DTC said, “We are pleased to announce the Nakshatra Utsav, which will showcase a variety of designs of our exquisite Nakshatra diamond jewellery. Women no longer have to wait for the festive season to avail of exciting offers on purchase of Nakshatra diamond jewellery. This is an opportunity for them to indulge in choosing from the wide range of Nakshatra styles.”

Customers will not have to look too hard for the Nakshatra Festival, as diamond retailers in prime locations will quite literally paint their towns blue! Nakshatra branding during the festival will reach a new crescendo – all participating outlets will wear a festive look – with Nakshatra Utsav branding and imagery, accentuated with the unmistakable turquoise blue brand color. The retail outlets will have prominent Nakshatra brand zones.

The 12 pieces, crafted extensively for the Utsav, tell a story of celestial celebration. The collection consisting of rings, earrings, necklaces, pendants and more, comprise a circle of five to nine diamonds that sparkle like the stars and capture exquisitely the mystery, magic and aura of the constellations above. Evoking images of the cosmos, of beauty and radiance, the designs range from the traditional to the ultra-modern. The designs are classic yet contemporary and have the Certificate of Authencity and the Nakshatra Mark Hologram.
The 40 cities include Mumbai, Bangalore, Delhi, Ahmedabad, Kanpur, Bhopal, Chennai, Pathankot, Calicut, Guwahati, Jabalpur, Ranchi, Nellore etc.

About the Diamond Trading Company: The Diamond Trading Company (DTC) is the gem diamond-marketing arm of the De Beers Group of Companies and, as such, supplies approximately 60% of rough gem diamonds globally to the world are leading diamantaires. It is better known to the public for its famous slogan A Diamond is Forever.