The Jewelers Vigilance Committee (JVC) has released “The Essential Guide to Advertising Law,” a publication with a comprehensive overview of the regulations pertaining to the advertising of fine jewellery. The book is written with basic rules, Federal Trade Commission guidelines, price advertising, advertising on the Internet, green, Fair Trade and ethical conduct claims, and liability and enforcement, frequently asked questions. GE Money has underwritten the book.

Said Cecilia L. Gardner, JVC’s president, CEO, general counsel: “JVC’s new advertising law guide was developed specifically for jewellery retailers, manufacturers, wholesalers, designers and others in the fine jewellery field. In today’s uncertain economy, all jewelers must be particularly vigilant about following the laws pertaining to the manufacture, sale and advertising of fine jewellery. JVC’s new publication is easy-to-use and explains the rules and regulations that apply to jewelers’ businesses, including important information about advertising on the Internet, ‘green’ and Fair Trade and ethical conduct claims. Using JVC’s new advertising law guide can help jewelers to protect their businesses, reputations and integrity.”

Regina, Leadem, VP sales, GE Money said: “The GE Money team is proud to sponsor ’The Essential Guide to Advertising Law’ and to continue to support JVC’s good work to educate the jewellery industry about legal compliance regulations pertaining to their businesses.” The JVC members can buy the guide for $14.95, while non-members can purchase it for $29.95.