The ‘Diamond Journey’ website will serve as an educational resource, as well as a sales tool that will help in strengthing the consumer’s trust and confidence in natural diamonds. The website was designed to display the sustainable impact each traceable diamond has on its way from its source at the mine until it reaches the consumer. This epic journey not only traces the diamond from its rough origins deep inside the earth, but also displays the real-life stories and positive impact diamonds create along its journey to become a beautiful polished diamond. From conserving wildlife and the environment, to creating opportunities for the underprivileged and to the advancement of local communities, the website gives a glimpse into how the diamond industry is deeply involved and commited to sustainable goals.

David Block, CEO of Sarine Technologies, commented: “It was just over four years ago that we planted the seeds of technology-driven traceability and spearheaded the revolution of being able to track diamonds based on verifiable and independent data rather than declarations. Our innovative ‘Diamond Journey’ digital reports and interactive sales tools enable the retailer to bring to life the incredible journey of the diamonds as they are transformed from rough diamonds to exquisite polished gems. I am confident that the launch of this new website will contribute in showcasing the sustainable impact that diamonds have across the globe and serve not only as an educational resource, but as an engaging sales tool that will enhance the consumers’ trust and confidence in our ‘gem of an industry.'"