Greenland Ruby is celebrating its 5th year anniversary with the launch of ‘Rubies from Greenland - Fire Under Ice’ campaign in collaboration with designer and artist Reena Ahluwalia. The fundraiser is a Phygital one, a first-of-its-kind from the gem and jewelry world. I believe art is service, says Reena Ahluwalia. “Each year I carefully choose a project and spend my time, heart and soul in making art that can give back 100%. This year, I am so excited to participate in a Fundraiser in collaboration with Greenland Ruby and the PinkPolarBear Foundation. The fundraiser is a Phygital one, a first-of-its-kind from the gem and jewellery world, 100% of the proceeds of which will go to the foundation.”

Created with the goal of raising funds for the PinkPolarBear Foundation, Greenland Ruby’s CSR arm, each $150 ticket gives participants the chance to win the ‘Fire Under Ice’ original artwork on canvas by Reena, valued at $10,000. With only 500 tickets available, each donor will also be gifted a limited-edition animated NFT of Reena’s masterpiece. Inspired by the 3-billion-year journey of the Greenlandic gems, ‘Fire Under Ice’ original artwork and the limited-edition NFT bring together technology, innovation and the beauty of nature. As CCO Hayley Henning mentioned, “As part of our anniversary celebration, we’re thrilled to be able to make such a grand contribution to the PinkPolarBear Foundation with a campaign both original and innovative. Her depiction of our rubies in their icy landscape is perfect! There will be 500 winners, but with such a generous contribution, it will be the people of Greenland who will be the real benefactors. Happy Anniversary Greenland Ruby!” Tickets are available for limited time only, May to September 2022. All you need to do is buy a ticket through Greenland Ruby’s website and receive the animated NFT within 15 days of sharing your Crypto Wallet address. Winner of the original painting by Reena Ahluwalia will be announced in end-September. Link to Fundraiser: https://www.greenlandruby.gl/greenland-ruby-enters-metaverse-ruby-nft/.