Filmstar Yami Gautam launched the 14th De Beers Forevermark Boutique, the first exclusive boutique in Lucknow, in partnership with Fortofino. Located on Shahnajaf Road, Hazratganj, this two floored 1200 square feet store, is the largest boutique in the country showcasing the signature Avaanti, Icon and Tribute collections. Also available are a selection of De Beers Forevermark diamonds in a wide variety of cuts, which can be expertly set into a diamond engagement ring or a bespoke jewellery creation. The boutique includes a diamond discovery wall that allows customers to explore and discover the journey of a De Beers Forevermark diamond, from its origins to the positive impact that De Beers Forevermark diamonds have to protect, conserve, and restore the natural world.

The newly launched De Beers Forevermark Boutique in Lucknow

Sachin Jain, Managing Director, De Beers India proudly says, “Our new store is a true reflection of De Beers Forevermark - the different layers of our heritage within a modern design, it is a celebration of our beautiful diamond jewellery designs. We are delighted to strengthen our partnership with our trusted retailer, Fortofino, who shares our passion for diamonds, as well as our approach to business, social and environmental integrity” Highlighting the partnership, Kunal Talla, Director, Fortofino said, “We have been associated with De Beers Forevermark through exclusive boutiques across Jammu, Ludhiana, Gurgaon, Ambala, Chandigarh and now in Lucknow. Also, it is only due to the enormous success already achieved, we have now launched, De Beers Forevermark’s exclusive boutique in Lucknow. On this occasion, the family of Fortofino & Silverlines thanks all our esteemed customers for believing, trusting & choosing us as their preferred jewellery brand.”